Official GHL Developer Partner · First in Europe

We build for GoHighLevel. Every day.

We started as Level Up Marketplace, the largest app supplier on GHL. Now All The Apps brings everything we have built into one white-label platform for agencies.

3× first-place GHL awards, including the first ever Developer awards

Two members of the team posing together at the evening venue
Founders Rupert Samuel and Hamza Ijaz
1 of 6
Official GHL Developer Partners worldwide
0×
GHL first-place awards
0+
GHL experts on our team

Who we are

App builders who became the platform GHL agencies run on.

We are an official GHL Developer Partner, led by founders Rupert Samuel and Hamza Ijaz. Our goal is to give every GHL agency one platform to brand, onboard, support, sell and grow.

  • Official GHL Developer Partner
  • First in Europe
  • Largest app supplier on GHL
Meet the people behind it

Our story

From app builders to a platform

The short version of how we got to All The Apps.

  1. Day one

    In the GHL marketplace from the start

    As Level Up Marketplace we built for the GHL app marketplace from its earliest days, and grew into the largest app supplier on it.

  2. Official partner

    One of the first three official GHL Developer Partners

    Today one of six global GHL Developer Partners, and the first in Europe, recognised for the apps we shipped from day one.

  3. Today

    One platform, All The Apps

    Agencies kept telling us the same thing: ten tools, ten logins, nothing white-label. So we brought everything we had built into one platform to brand, onboard, support, sell and grow.

What we have achieved

Recognised by HighLevel itself

Our HighLevel awards on a shelf: Marketplace Awards for Community Champion (2025) and Top Revenue Generator (2024 and 2025), a Developer Award and a Grateful Recognition plaque

3×

first-place GHL award winner

Including first place in the first ever GHL Developer awards.

2024 and 2025

Top Revenue Generator

The highest payouts through the HighLevel Marketplace, two years running.

2025

Community Champion

Growing the Marketplace with public apps that agencies actually adopt.

Developer Award

First place, first awards

Won first place in the first ever GHL Developer awards.

One of six global GHL Developer Partners, and the first in Europe. One of the first three official partners, recognised for building the best apps from day one.

Our partnership

Where you will find us

Out in the GHL community

Summits, meetups and awards stages around the world.

Hover to pause · click any photo to enlarge

How we work

What we hold ourselves to

01

GHL first

Native workflow actions and apps that replace stitched-together tools, built by people who work in GHL every day.

02

Real people who reply

Onboarding, live chat and video tutorials, so no agency is left to work it out alone.

03

Every client matters

We treat every agency like our only one, and we keep shipping new releases.

04

Built to be yours

Fully white-label, so your clients see your brand and your agency, not ours.

What we built

Connect once. Run everything.

Connect your GHL agency account once, then run the nine jobs of an agency from one white-label platform.

Ready to take your agency to the next level?

Join the agency owners already running their whole business on All The Apps.

14-day free trial · 100% onboarding included · 30-day refund guarantee

Loved by agencies

Join 1000's of GHL agency owners

“Super happy with the guys helping me out. They have expained many times into details. Looking forward working together.”

M

Mirza

01 / 34· 5.0 average from 34 reviews

Super happy with the guys helping me out. They have expained many times into details. Looking forward working together.

M

Mirza

Having everything all in one place has made things so easy!

CD

Chris Dillon

The Marketing Autopilots

Working with Rupert, Faye, Hamza, and Ali has been an incredible experience. From day one, their team has been supportive, knowledgeable, and genuinely invested in helping make Task Engine a success. Our partnership to bring Task Engine to the GoHighLevel Marketplace has been amazing. What stood out most was how closely our development team worked alongside theirs. It truly felt like one team working toward a common goal, and their responsiveness and collaboration made the entire process smooth and successful. I'm continually impressed by their professionalism, communication, and commitment to the success of the products they work with. We're excited to continue growing together, bringing Task Engine to even more GoHighLevel users, and adding new features that help agencies and businesses work more efficiently. I'm grateful for the opportunity to partner with such an outstanding team and look forward to everything we'll accomplish together.

BC

Blake Coker

CEO - Task Engine

Hashir was great! He followed up with me as promised and walked me through my issue.

LO

Lennett O'Neal

Prime Step AI

We rely heavily on GHL to manage our clients, and LevelUpMarketplace provided the exact integrations we didn't even know we were missing. The setup was lightning-fast, and the data sync is always spot on. It has easily boosted our agency's productivity by 40%. I highly recommend it to anyone looking to maximize their GoHighLevel tech stack.

UR

Uriel Ribas

CEO - Bragency Ads

I was on a mission to find a developer to handle my project and I knew finding them at Summit Dallas was likely the place to secure, meet and trust the right person. And I did. I met Rupert the owners at his conference table/tent and played his games and won All the Apps lifetime deal for like $300 so I was happy about that but didn’t realize that was my entry to fulfilling a project I was desperate to find the perfect fit for and nailed it with the team he assembled for me who consisted of Hash, Zain, and Mike and they were all excellent! Excellent communication and delivery even through we encountered road blocks out of their hands. They handled it with ease and grace. I will use them again and look forward to having them support me over the next year with the system they built out and integrated for me between specialized software and GHL. Thx guys!

MM

Michele Matkovich

Owner - Fully Booked AI®️

Hashir has been very close to us in this journey with Level Up MP. He has been extremely helpful and has provided us with a remarkable service, answering questions, mediating between us and the Dev Team, and being by our side on every doubt and issue we've encountered. I don't think we could have a better Support experience.

OA

Oscar Arrieta

CRM Specialist - Blue Ridge Media Company

Level Up Marketplace absolutely crushed it! They delivered exceptional custom development work to seamlessly integrate a powerful phone and texting platform directly into my GoHighLevel account. The collaboration was smooth, responsive, and professional from start to finish. My communication workflows are now next-level efficient—highly recommend their team to any GHL user looking to truly level up!

JS

Justin Simonsen

Huge thanks to the support team for helping me fix a workflow issue with the Social Planner app! They were quick to respond, easy to work with, and solved the problem immediately once they had access to the account. It’s great to know there is a reliable team standing behind these tools. 5-star service!

TN

Thressia Necesario

These guys are the real deal. Fast, efficient and helpful. Will definitely be making use of their services in the future. Highly recommend.

RB

R B

CEO

The team has gone above and beyond to solve our issue! I wouldn't be able to make my clients happy without this team, they are amazing. They followed up. They were patient. I am a really big fan of this company.

HS

Holly Smith

Marketing Coordinator - Whoosh Agency

Hashir went above and beyond to help me get set up with their SMS8.io features. He was super patient, responded quick and genuinely cared about helping. He even followed up with a custom fix that made everything work perfectly. His support and communication were excellent throughout. Thanks again :)

NB

Nathan Bani

CEO - WebThrive

Working with LevelUp Marketplace has been an incredible experience — their tools, support, and innovation have truly helped me streamline my workflows and grow my digital business.

AM

Abdulrehman Moaz

The app marketplace is truly impressive. It may seem a bit complicated at first, but with an onboarding guide like Mubasar Tanveer, it's easy to get off to a great start. While there are a few features that could be improved, it's clear that a dedicated and motivated team is actively working behind the scenes. The LevelUp marketplace helped us create a smooth user onboarding experience and provided a much-needed knowledge base for our customers. Big thanks to the entire team!

F

Felix

CTO

I had a great experience with the team helping with Stripe for Workflows app. The team I spoke with did what they could to guide me in the right direction and even though the feature I needed wasn't yet available, they were quick to help me the best they could.

A

Andrew

Working with Levelup Marketplace has been an absolute delight. They are extremely responsive and provide quick delivery. Overall we have enjoyed our experience thus far and look forward to more engagements in the future.

CW

Cody Wood

Automations Specialist - Relentless Digital

Level Up is the best team, hands down, in the GHL Marketplace. I have worked with many. Rupert is a true active involved CEO.

KF

Keith Fonseca

CEO - AJF Financial Group

Super happy with the guys helping me out. They have expained many times into details. Looking forward working together.

M

Mirza

Having everything all in one place has made things so easy!

CD

Chris Dillon

The Marketing Autopilots

Working with Rupert, Faye, Hamza, and Ali has been an incredible experience. From day one, their team has been supportive, knowledgeable, and genuinely invested in helping make Task Engine a success. Our partnership to bring Task Engine to the GoHighLevel Marketplace has been amazing. What stood out most was how closely our development team worked alongside theirs. It truly felt like one team working toward a common goal, and their responsiveness and collaboration made the entire process smooth and successful. I'm continually impressed by their professionalism, communication, and commitment to the success of the products they work with. We're excited to continue growing together, bringing Task Engine to even more GoHighLevel users, and adding new features that help agencies and businesses work more efficiently. I'm grateful for the opportunity to partner with such an outstanding team and look forward to everything we'll accomplish together.

BC

Blake Coker

CEO - Task Engine

Hashir was great! He followed up with me as promised and walked me through my issue.

LO

Lennett O'Neal

Prime Step AI

We rely heavily on GHL to manage our clients, and LevelUpMarketplace provided the exact integrations we didn't even know we were missing. The setup was lightning-fast, and the data sync is always spot on. It has easily boosted our agency's productivity by 40%. I highly recommend it to anyone looking to maximize their GoHighLevel tech stack.

UR

Uriel Ribas

CEO - Bragency Ads

I was on a mission to find a developer to handle my project and I knew finding them at Summit Dallas was likely the place to secure, meet and trust the right person. And I did. I met Rupert the owners at his conference table/tent and played his games and won All the Apps lifetime deal for like $300 so I was happy about that but didn’t realize that was my entry to fulfilling a project I was desperate to find the perfect fit for and nailed it with the team he assembled for me who consisted of Hash, Zain, and Mike and they were all excellent! Excellent communication and delivery even through we encountered road blocks out of their hands. They handled it with ease and grace. I will use them again and look forward to having them support me over the next year with the system they built out and integrated for me between specialized software and GHL. Thx guys!

MM

Michele Matkovich

Owner - Fully Booked AI®️

Hashir has been very close to us in this journey with Level Up MP. He has been extremely helpful and has provided us with a remarkable service, answering questions, mediating between us and the Dev Team, and being by our side on every doubt and issue we've encountered. I don't think we could have a better Support experience.

OA

Oscar Arrieta

CRM Specialist - Blue Ridge Media Company

Level Up Marketplace absolutely crushed it! They delivered exceptional custom development work to seamlessly integrate a powerful phone and texting platform directly into my GoHighLevel account. The collaboration was smooth, responsive, and professional from start to finish. My communication workflows are now next-level efficient—highly recommend their team to any GHL user looking to truly level up!

JS

Justin Simonsen

Huge thanks to the support team for helping me fix a workflow issue with the Social Planner app! They were quick to respond, easy to work with, and solved the problem immediately once they had access to the account. It’s great to know there is a reliable team standing behind these tools. 5-star service!

TN

Thressia Necesario

These guys are the real deal. Fast, efficient and helpful. Will definitely be making use of their services in the future. Highly recommend.

RB

R B

CEO

The team has gone above and beyond to solve our issue! I wouldn't be able to make my clients happy without this team, they are amazing. They followed up. They were patient. I am a really big fan of this company.

HS

Holly Smith

Marketing Coordinator - Whoosh Agency

Hashir went above and beyond to help me get set up with their SMS8.io features. He was super patient, responded quick and genuinely cared about helping. He even followed up with a custom fix that made everything work perfectly. His support and communication were excellent throughout. Thanks again :)

NB

Nathan Bani

CEO - WebThrive

Working with LevelUp Marketplace has been an incredible experience — their tools, support, and innovation have truly helped me streamline my workflows and grow my digital business.

AM

Abdulrehman Moaz

The app marketplace is truly impressive. It may seem a bit complicated at first, but with an onboarding guide like Mubasar Tanveer, it's easy to get off to a great start. While there are a few features that could be improved, it's clear that a dedicated and motivated team is actively working behind the scenes. The LevelUp marketplace helped us create a smooth user onboarding experience and provided a much-needed knowledge base for our customers. Big thanks to the entire team!

F

Felix

CTO

I had a great experience with the team helping with Stripe for Workflows app. The team I spoke with did what they could to guide me in the right direction and even though the feature I needed wasn't yet available, they were quick to help me the best they could.

A

Andrew

Working with Levelup Marketplace has been an absolute delight. They are extremely responsive and provide quick delivery. Overall we have enjoyed our experience thus far and look forward to more engagements in the future.

CW

Cody Wood

Automations Specialist - Relentless Digital

Level Up is the best team, hands down, in the GHL Marketplace. I have worked with many. Rupert is a true active involved CEO.

KF

Keith Fonseca

CEO - AJF Financial Group

Rupert is very helpful!

MB

Michael Brown

Great support, great team level up your saas

JW

Jude Watson

Rupert was patient, informative, and supportive while assisting me with getting the app working the way my business needed.

JP

Joshua Palardy

Great Experience

PM

Philip Mazzio

AllSave Mortgage

I can’t say enough about my experience with Level Up Marketplace. Rupert has been absolutely amazing—his dedication and expertise have made all the difference. The service is phenomenal, exceeding my expectations at every turn. I highly recommend Level Up Marketplace to anyone looking to elevate their business!

RE

Ryan Eaton

My Studio Manager

Meetings offered right away, even early in the morning!

AS

Aharon Smith

Goodness me I feel like I've found my favourite HL person in the world! Rupert says YES to every idea I have - I now come to RS now and not ideas.ghl - tings get done quickly when you're got RS and LevelUp in your corner! My HL agency and the agenceis I run for others has EXPLODED since I met RS in May - and you guys all get to enjoy the ideas I've had too as these apps are available - my custom value math operation is GOLD!!!

JP

Jodee Peevor

Awesome One - Totally High Level Ltd

Rupert very much impressed me with his transparency in helping me move forward from where I'm at currently in my agency. He didn't have to, but he went above and beyond with sharing his expertise in ways that I did not expect and are tremendously helpful. This in itself sold me on my confidence in choosing to use his services at Level Up Marketplace.

LB

Lisette Bishop

Rupert was amazing and really helpful with advice for my agency. Thanks Rupert for being so authentic.

KP

Kanya Pillay

Digital Marketer - Creative Sales Conversions

Rupert is a lay back genius and what been created with Levelup is remarkable. The service is outstanding and products reflect both an understanding of business need and how to create solutions that are effective and simple

KH

Kelvin Holliday

Head Adventurer - Transformational Hub

Rupert and the team at Level Up Marketplace have been an absolute pleasure to work with. As someone who is new to GHL I have found their solutions to be straight forward and intuitive to use and when I have had questions or come across certain areas where I have required there solution to do even more than what was already available there support and service has been second to none! Would highly recommend them as a valuable partner!

JM

Josiah Murray

Founder - Paige & Co. Enterprises Ltd.

Thanks so much Rupert for helping me setup my app! Awesome stuff. 100% recommend to anyone needing help with the GHL app market place.

Arin Darcan

CEO - Call Center Mastery

Amazing experience working with Rupert and co! He is such a true professional and went so far out of the way to help us. Genuinely amazing person and team. I plan to order many more apps through them and tell all GHL users about these professionals!

BW

Brendan ward

CEO - Growtoro

Absolutely one of the most insightful strategy conversations I've had since venturing into SaaS. An invaluable asset for truly understanding how to navigate efficiently through the never-ending stream technical changes and focus ONLY on what drives results. Thank you, Rupert and the LevelUp Community, for making me feel supported by a team that helps me WIN!

Stacey Stockman

CEO - Opahl

Rupert was amazing helping me get my app up and running. Will definitely be looking at other Level Up options!

Nick Evans

Founder - Savvy Kit

Rupert has been amazing at helping me navigate the app integration and truly opening my world to awesome possibilities with my High Level agency! It is a breath of fresh air and the apps are a blessing to the entire process. This company CARES!!!

Kelly Bass

Owner - New Big Systems

The apps offered by Level Up Marketplace stand out among the rest, offering an extensive range of customizable triggers and actions within workflows. They streamline processes and provide prompt support as well.

Scott Heliker

Owner/Founder 814 Media LLC - 814 Media LLC

Rupert is very helpful!

MB

Michael Brown

Great support, great team level up your saas

JW

Jude Watson

Rupert was patient, informative, and supportive while assisting me with getting the app working the way my business needed.

JP

Joshua Palardy

Great Experience

PM

Philip Mazzio

AllSave Mortgage

I can’t say enough about my experience with Level Up Marketplace. Rupert has been absolutely amazing—his dedication and expertise have made all the difference. The service is phenomenal, exceeding my expectations at every turn. I highly recommend Level Up Marketplace to anyone looking to elevate their business!

RE

Ryan Eaton

My Studio Manager

Meetings offered right away, even early in the morning!

AS

Aharon Smith

Goodness me I feel like I've found my favourite HL person in the world! Rupert says YES to every idea I have - I now come to RS now and not ideas.ghl - tings get done quickly when you're got RS and LevelUp in your corner! My HL agency and the agenceis I run for others has EXPLODED since I met RS in May - and you guys all get to enjoy the ideas I've had too as these apps are available - my custom value math operation is GOLD!!!

JP

Jodee Peevor

Awesome One - Totally High Level Ltd

Rupert very much impressed me with his transparency in helping me move forward from where I'm at currently in my agency. He didn't have to, but he went above and beyond with sharing his expertise in ways that I did not expect and are tremendously helpful. This in itself sold me on my confidence in choosing to use his services at Level Up Marketplace.

LB

Lisette Bishop

Rupert was amazing and really helpful with advice for my agency. Thanks Rupert for being so authentic.

KP

Kanya Pillay

Digital Marketer - Creative Sales Conversions

Rupert is a lay back genius and what been created with Levelup is remarkable. The service is outstanding and products reflect both an understanding of business need and how to create solutions that are effective and simple

KH

Kelvin Holliday

Head Adventurer - Transformational Hub

Rupert and the team at Level Up Marketplace have been an absolute pleasure to work with. As someone who is new to GHL I have found their solutions to be straight forward and intuitive to use and when I have had questions or come across certain areas where I have required there solution to do even more than what was already available there support and service has been second to none! Would highly recommend them as a valuable partner!

JM

Josiah Murray

Founder - Paige & Co. Enterprises Ltd.

Thanks so much Rupert for helping me setup my app! Awesome stuff. 100% recommend to anyone needing help with the GHL app market place.

Arin Darcan

CEO - Call Center Mastery

Amazing experience working with Rupert and co! He is such a true professional and went so far out of the way to help us. Genuinely amazing person and team. I plan to order many more apps through them and tell all GHL users about these professionals!

BW

Brendan ward

CEO - Growtoro

Absolutely one of the most insightful strategy conversations I've had since venturing into SaaS. An invaluable asset for truly understanding how to navigate efficiently through the never-ending stream technical changes and focus ONLY on what drives results. Thank you, Rupert and the LevelUp Community, for making me feel supported by a team that helps me WIN!

Stacey Stockman

CEO - Opahl

Rupert was amazing helping me get my app up and running. Will definitely be looking at other Level Up options!

Nick Evans

Founder - Savvy Kit

Rupert has been amazing at helping me navigate the app integration and truly opening my world to awesome possibilities with my High Level agency! It is a breath of fresh air and the apps are a blessing to the entire process. This company CARES!!!

Kelly Bass

Owner - New Big Systems

The apps offered by Level Up Marketplace stand out among the rest, offering an extensive range of customizable triggers and actions within workflows. They streamline processes and provide prompt support as well.

Scott Heliker

Owner/Founder 814 Media LLC - 814 Media LLC